Candy Crush is very simple, yet highly addictive game. It engages the players in matching similarly colored candies. It is so simple that any kid can play it. The best candy crush blog estimates it to be worth billions.
This app has had so many people downloading it and making in app purchases. The company behind this app, King Digital Entertainment, was reported to net 568 million dollars last year alone.
The main reason why this game is so addictive is that at first, winning is so easy which results in a sense of satisfaction. This causes the release of dopa-mine, an addiction enforcing catalyst that keeps us playing it over and over again. This leads to addiction. As the game progresses, it gets harder. This gives an even stronger sense of satisfaction as one wins a round and hence more intermittent release of dopa-mine in the human brain.
Despite the claims made by the developers of the app and what we lead ourselves believe, this game relies more on luck than our seemingly unbeatable swiping skills. This is due to the randomness of the candy colors allocated at any particular time. As a result, we lose more than we win. This entices us into playing the game more than it would to discourage us. This would not be the case if playing the game was so easy. This techniques is key gambling machine slots. You do not win just enough to keep you playing.
Another reason why this game is so addictive is that it puts a limit to the amount of time we can play it. After 5 losses, it puts you on a time out and you cannot play it until a couple of hours or so. This leaves hungry for more and by the time you are let back into candy land, the pleasure from the mental rewards are multiplied. This is also how King makes its money off the app, by giving you an opportunity to buy back into the action with a few bucks for a few lives.
This deprivation strategy is called the hedonistic adaptation. In a research done at Harvard University, two groups of people were used to test this theory. One group was asked to abstain from chocolate for a week while the other group was given unlimited amount for the same week. When both groups were given chocolate the next week, the group that was deprived chocolate expressed the most pleasure and satisfaction in consuming the treat.
Finally, the last reason why this app is so enticing is the candy. Symbolic, it relates to the experience of pleasures we derive from eating such treats. This is what makes the fruit machine gambling slot so infamous. The app developers took advantage of this in making this game and it is speculated to be one of the subliminal reasons as to why it is such a success.
Although this game has been known to keep people disturbingly preoccupied because of its engaging qualities, it is completely harmless. You have the complete freedom not to pay anything in the game and to stop playing completely at your own will.
This app has had so many people downloading it and making in app purchases. The company behind this app, King Digital Entertainment, was reported to net 568 million dollars last year alone.
The main reason why this game is so addictive is that at first, winning is so easy which results in a sense of satisfaction. This causes the release of dopa-mine, an addiction enforcing catalyst that keeps us playing it over and over again. This leads to addiction. As the game progresses, it gets harder. This gives an even stronger sense of satisfaction as one wins a round and hence more intermittent release of dopa-mine in the human brain.
Despite the claims made by the developers of the app and what we lead ourselves believe, this game relies more on luck than our seemingly unbeatable swiping skills. This is due to the randomness of the candy colors allocated at any particular time. As a result, we lose more than we win. This entices us into playing the game more than it would to discourage us. This would not be the case if playing the game was so easy. This techniques is key gambling machine slots. You do not win just enough to keep you playing.
Another reason why this game is so addictive is that it puts a limit to the amount of time we can play it. After 5 losses, it puts you on a time out and you cannot play it until a couple of hours or so. This leaves hungry for more and by the time you are let back into candy land, the pleasure from the mental rewards are multiplied. This is also how King makes its money off the app, by giving you an opportunity to buy back into the action with a few bucks for a few lives.
This deprivation strategy is called the hedonistic adaptation. In a research done at Harvard University, two groups of people were used to test this theory. One group was asked to abstain from chocolate for a week while the other group was given unlimited amount for the same week. When both groups were given chocolate the next week, the group that was deprived chocolate expressed the most pleasure and satisfaction in consuming the treat.
Finally, the last reason why this app is so enticing is the candy. Symbolic, it relates to the experience of pleasures we derive from eating such treats. This is what makes the fruit machine gambling slot so infamous. The app developers took advantage of this in making this game and it is speculated to be one of the subliminal reasons as to why it is such a success.
Although this game has been known to keep people disturbingly preoccupied because of its engaging qualities, it is completely harmless. You have the complete freedom not to pay anything in the game and to stop playing completely at your own will.